The latest trends in alternative investing and an exploration of the cultural differences between doing business China and the EU were among the topics covered by Kylla Corporate Transactions at the first “Connect Now” business event in Amsterdam.
Connect Now is a new platform that aims to promote business ties between China and Europe. Its members come from various industries, including real estate, finance, fashion and fine art. Kylla is one of the partners.
Kylla Investment Manager Guodong Ni was among the keynote speakers at the inaugural event and focused on the latest trends and tools in the field of alternative investments. He also talked about the .
In a panel discussion, Kylla Managing Partner Anton van der Graaf, a university lecturer and leaders from a Dutch furniture manufacturer and a cross-border payment solution provider discussed the challenges of doing business in Asia.
Three key takeaways emerged: 1), the need to be aware of the differences between the regions; 2), the need to monitor alignment across culture, market needs and sustainability practices between a parent company and a satellite business; and 3), the need to define your primary market and find trustworthy local partners.
Connect Now’s Managing Director, Gaby Zueng, opened the Connect Now Club at the Waldorf Astoria in Amsterdam and welcomed the European and Chinese guests.